A blog isn’t just a way to get the message about your business out into the world – it’s a way to link prospects back to your website, which makes it marketing gold. That said, the ongoing demand of creating content keeps some businesses from avoiding what can be a very effective marketing tool and search engine gold.

Plan, create, and promote

I have been blogging for more than 4 years, and I know what it takes to not only get started – but also to stay on top of blogging over the long term. In this focused workshop, we’ll explore:

• Blogging Essentials: The "must haves" for a successful blog

• Planning basics: frequency, topic ideas, and target audiences

• Best practices for managing your content through an editorial calendar

• Marketing your blog through Facebook, Twitter and other social media platforms

• How to uncover hot keywords and terms that will drive traffic to your site

• Third-party services that help you build and manage your subscriber list

When you establish yourself as an expert, you establish yourself as a go-to source when potential clients are searching for products or services.